Alpha International respects each individual's right to personal privacy. We will collect and use information through our Web site only in the ways disclosed in this statement. This statement applies to information collected on the following web sites controlled by us:

Part I. Information Collection

Alpha International collects information through our Web sites at several points. Some of this information we will ask you to provide us with through the use of registration forms, whilst other types of information we collect involuntarily.

Children's Privacy
Alpha International does not actively market to children, and we never knowingly ask a child under 13 to divulge personal information.

Information Provided by You
We collect the following information about primary visitors: names, gender, date of birth, marital status, religion, telephone numbers, email addresses and geographical locations.

We may also collect names, gender, date of birth, marital status, religion, email addresses and geographical locations, which our users divulge about other people.

Automatic Collection of Information
We collect the following general data that is not personally identifiable information: Country of origin, ISP, IP Address, connection speed and browser type. We collect demographic data in order to monitor usage patterns. We collect this information through session information, browser cookies, and logging files.

Across many of our sites we do employ cookies. A cookie is a small text file that our Web server places on a user's computer hard drive to be a unique identifier. Cookies enable Alpha International to track usage patterns and deliver customised content to users. Our cookies do have an expiration date. Our cookies do not collect personally identifiable information.

Part II. Information Usage

Primary Use of Personal Information
The information collected by Alpha International will be used for processing any orders or event registrations placed through any of our websites and for maintaining up to date records.

Users who provide information may receive email receipts or announcements.

Secondary Use of Personal Information
Registered users may receive additional announcements from us about products, services, and newsletters. Out of respect for the privacy of our users we present the option to not receive these types of communications.

The information we collect may be used to create customer profiles based on browsing or purchasing history.

Sharing Data with Third Parties
We may share data with the following third parties: STL (deliver requested products), Protx (process online card transactions), Integra (technical database support), BTB Mailflight (mailing house), other national and local Alpha offices, Royal Borough of Kensington and Chelsea (data monitoring systems), technology suppliers and support companies, and other key contacts with whom it is necessary to share information.

Links from our Web Sites
We offer links to other Web sites. Please note: When you click on links to other Web sites, we encourage you to read their privacy policies. Their standards may differ from ours.

Changes to This Policy
If our policy on information collection or uses changes, will advise you by email within 5 working days of such a change.

Part III. Access to Information

Access to Personal Data
You may request a copy of the personal data that we keep about you in a readable format for a charge of £10.00. If you wish to obtain a copy of this personal data you may do so by contacting us in any of the following ways:

Phone:  0845 644 7544
Fax:     +44 20 7589 3390
Mail:    Alpha International, Holy Trinity Brompton, Brompton Road, London SW7 1JA, UK

Alpha International maintains the accuracy of our information by routinely purging expired records.

Inaccurate Information
Users may contact us about inaccuracies they may find by emailing

Deleting Personal Data
Users may request that their personal data be deleted from our database by emailing .
Please note that some personal data cannot be deleted straight away for statutory reasons.

Part IV. Problem Resolution

If problems arise, users may contact Alpha International by:

Phone:   0845 644 7544
Fax:      +44 20 7589 3390
Mail:   Alpha International, Holy Trinity Brompton, Brompton Road, London SW7 1JA, UK.

We are committed to resolving disputes within 5 working days.

Part V. Data Storage and Security

Alpha International protects user information with the following security measures: hardware firewalls, password protection, SSL encryption and other technology and procedures used to protect consumer privacy.

If you have any further questions about privacy or security, please contact us by sending an email to: